Post Production encompasses all the steps to take your video and audio recorded during production and turn them into a final product.
The main steps in a post production workflow are:
Ingest – Ingest involves creating a back up of all files. Importing in to our software. Checking for any errors. Then sorting them to make the editing process quick and smooth.
Editing – Editing involves finding all the best takes and ordering them so a story is told. We love finding the most efficient way to communicate a message clearly while engaging the viewer and this is where that happens.
Graphics – Most projects require graphics, logos and titles. These come in after the story has been crafted and are often timed up to the music.
Music – Finding music, or having it composed specially, for your project. We love offering our clients multiple choices of music depending on the style and mood of their project. To achieve this we might send over a first cut with a few different music tracks so you can tell us what direction you think it should go in.
Sound Mix – This involves finessing the audio so the dialogue is clear, the music can be heard and also adding sound effects and other atmospheric noises to add depth and interest.
Colour Grade – The colour grade is where your image comes alive. It involves adjusting the saturation, contrast, brightness and colours to enhance the visuals and guide the eye of the viewer.
Export – Creating finished files of different sizes and types for different deliveries. Depending on if your finished video is going to TV, Cinema, YouTube or being played at a conference.
Now that you know a little more about Post Production and what happens in each step why not have a read of one of our other blogs, “Everything you need to know about video captions” or “What to consider before your corporate video shoot“.