When it comes to video content, there are many different types of videos that you can create. As a business owner, it can be tough to know which type of video is right for you. In this blog post, we will discuss 8 different types of corporate videos and run you through each one. By the end of this blog post, you’ll have a good idea about which type of video is right for your business!
First up, let’s consider who your audience is?
External facing videos are ones which your customers, clients, or the public will see.
Internal facing videos are ones created for use within your organisation.
External:
Brand Videos
Brand videos are a great way to introduce your company to potential customers. They can also help current customers learn more about your company and its products or services. Brand videos can be used on your website, social media and in other marketing materials. They are a great way to connect with customers and create a strong brand identity.
Product Demo Videos
Product demo videos are important for a company because they can help customers learn about your products and services. In addition, product demo videos can help increase sales because they can show customers how the product works and what it can do for them. They also help reduce your workload by minimising customer product enquiries.
Event Videos
Event videos are a great way to show people what your company is all about. They help customers learn more about your company values and people and build your brand following. They also allow current and potential customers to see how the company throws events and interacts with clients.
Testimonial Videos
Testimonial videos are a great way to build trust with customers. By seeing real people talk about their experiences with your company, customers can feel more confident in doing business with you. In addition, testimonial videos can help increase sales and encourage customer loyalty.
Internal:
Staff Training
Staff training videos are an important part of any company. They can help new employees learn the ropes and also help current employees keep up with changes within the company. In addition, staff training videos can improve productivity and morale within a company.
Onboarding
Onboarding is the process of bringing a new employee into an organisation. This can be a difficult process, as there are often a lot of new things for the employee to learn. A video walkthrough can help make the onboarding process easier. By seeing how things are done in a video, the new employee can better understand the process and what is expected of them. In addition, a video walkthrough can help reduce the amount of training time required, which can save the company money.
Shareholder presentations
Shareholder videos are an important way to keep stakeholders updated on the company’s progress. They can help busy people stay informed about the company without having to read long, detailed reports. In addition, shareholder videos can help bring some personality and put faces to names which in turn builds trust.
Recruitment
Recruitment videos are a great way to show potential employees what your company is all about. They can help current employees learn more about the company and its culture. In addition, recruitment videos can help attract new employees and increase staff retention rates.
Summary:
Videos are a great way to show people what your company is all about. They can help customers learn about your products and services and connect with customers and create a strong brand identity and following.
Now that you know about the different types of corporate videos, it’s time to decide which one is right for your business. Keep in mind who your target audience is and what you want the video to achieve. If you’re not sure which type of video is right for you, our team can help! We’ll work with you to create a video that meets your needs and helps your business reach its goals.