Why Use Online Videos?

Videos let consumers get to know you, your products and the services you provide, but they also allow us to surpass the mechanical and connect to the human. The eyes, smiles, laughter, it is all part of the human charisma which excites and charms us.

And people love videos! YouTube is the biggest search engine next to Google. Here are some amazing statistics regarding online videos.

  • Including a video on your landing page can increase conversion rates by 80%.
  • 92% of mobile users share videos they watch on their device with others.
  • Videos in emails lead to 200% to 300% increase in click-through rate.
  • After watching a video, 64% of users are more likely to buy a product online.
  • Real estate listings which include a video receive 403% more inquiries than those without.
  • 90% users say that product videos are helpful in the decision process.
  • 33% of all online activity is spent watching video.
  • 80% of users recall a video ad they viewed in the past 39 days.

Now, should you create your own videos? Making a video requires a specialised skill set. Learn more about the process here!

Or head back to the KNOWLEDGE BANK for more articles.

Statistics sourced from
1.2.3.